Data-Driven Campaigns for New Markets with Adobe Campaign - S805

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Cross-channel marketers today need to engage with customers at new touchpoints in the customer journey and rapidly plan, launch, and measure campaign success. OnStar, a subsidiary of General Motors, built a data-driven, multichannel marketing solution on Adobe Campaign for four new markets, leveraging account, subscription, vehicle, telecommunication, and service usage data, that helps them keep up with their customers and rapid pace of marketing. Hear how you can organize your cross-channel marketing team for success.

In this session, learn about: 

  • Data sources used to drive targeting and personalization
  • Evolving marketing touchpoints based on customer engagement and preferences
  • Best practices in email deliverability and brand reputation

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, Channel Marketer, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

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