Get the Edge with Personalized Insights and Engagement - S922

At the heart of building a winning Personalization at Scale strategy is leveraging personalized insights and engagement to supercharge customer experiences. Explore the benefits of deploying Real-Time CDP, Journey Optimizer, and Customer Journey Analytics, powered by Adobe Experience Platform for continuous intelligence and consistent customer engagements. For even more precision, these experiences are augmented by Adobe Target and Adobe Commerce. We dive into how this approach supercharges your existing experience tech stack and how data from your enterprise data warehouse is enriched and turned into real-time customer engagement.

• Learn about the trends that are shaping personalization and customer experience management
• Understand the architecture, capabilities, and applications that underpin the delivery of consistent customer engagements
• Hear use case stories and real-life examples of personalized insights and engagement from a fireside chat with Will Fraley and Monique Misrahi from T Mobile

Public Track: Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, IT Practitioner, Marketing Practitioner, Marketing Analyst