How Next-Generation Analytics Redefine What's Possible - S111

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It's an exciting time to be in analytics. Powerful next-gen solutions like Adobe Customer Journey Analytics, built on Adobe Experience Platform, offer more intuitive and actionable features and capabilities than ever before, and the options seem endless. Get an inside look at this new era of analytics and how you can take full advantage of everything that it brings with Charles Farina, head of innovation at Adswerve. And discover how Adobe’s newest analytics tools can help you seamlessly integrate with Google platforms 

In this session, learn how to:  

  • Expand your data analytics capabilities with real-time omnichannel measurement 

  • Resolve identities and learn more about your audience's behavior throughout the customer journey 

  • Ensure that you're meeting GDPR privacy standards 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Value Realization

Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst, Marketing Analyst

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