How Real Madrid is Transforming the Fan Relationship - S814

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An exciting paradigm shift is taking place in marketing: the evolution of one-way, broadcast direct marketing into personal, 1:1, instant conversational experiences at scale. World-renowned football club Real Madrid views the future of marketing as conversational, omnichannel, and fancentric with two-way, real-time customer engagement at the core. Joined on stage by global messaging leader Sinch, this session explores how, by using Adobe technologies, Real Madrid is bringing fans to the forefront of its digital transformation roadmap.

In this session:

  • Omnichannel messaging as a critical component of CX
  • Customer engagement strategies and the shift to real-time, 1:1 engagement at scale

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer, Web Analyst, Product Manager, Marketing Practitioner, Marketing Analyst

Industry Focus: Media & Entertainment

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