Closed captions in English can be accessed in the video player.
How Real Madrid is Transforming the Fan Relationship - S814
Chief Marketing Officer, Sinch
Chief Transformation Officer, Real Madrid C.F.
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ABOUT THE SESSION
An exciting paradigm shift is taking place in marketing: the evolution of one-way, broadcast direct marketing into personal, 1:1, instant conversational experiences at scale. World-renowned football club Real Madrid views the future of marketing as conversational, omnichannel, and fancentric with two-way, real-time customer engagement at the core. Joined on stage by global messaging leader Sinch, this session explores how, by using Adobe technologies, Real Madrid is bringing fans to the forefront of its digital transformation roadmap.
In this session:
- Omnichannel messaging as a critical component of CX
- Customer engagement strategies and the shift to real-time, 1:1 engagement at scale
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer, Web Analyst, Product Manager, Marketing Practitioner, Marketing Analyst
Industry Focus: Media & Entertainment
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