How to Make the Most of Adobe Real-Time CDP - S403

Adobe Real-Time Customer Data Platform (CDP) has changed how marketing and IT partner to reach customers across various channels and deliver personalized customer experiences at scale. Learn how to select and be successful with a customer data platform. Hear examples of how brands leverage Adobe Real-Time CDP to power meaningful customer experiences. Learn how to choose the right partner to future-proof data management and what you can do now to prepare for organizational and personal success.

In this session, we discuss:

• The importance of building a first-party data strategy and how global brands are doing this across the globe
• Key CDP use cases and the top criteria and capabilities that will set your organization up to successfully deliver the most powerful customer experiences
• Best practices for successful implementation and cross-functional adoption of a CDP

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Value Realization

Audience Type: Advertiser, Business Analyst, Creative Leader, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Consumer Goods