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How Verizon Reimagines Real-Time Consumer Experiences - S718
SVP, Digital Marketing and Base Management, Verizon
CEO & Co-founder, ZineOne
VP Digital, Verizon
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ABOUT THE SESSION
Today, 71% of consumers expect personalized interactions, and even more (76%) become frustrated when this doesn’t happen. Join Debjani Deb, co-founder and CEO of ZineOne, and Diana Zaccardi, senior VP of digital marketing and base management at Verizon, to hear how Verizon responds to rising consumer expectations and drives innovation in real-time consumer experiences.
Key takeaways include:
- Understanding the expectations of today's consumers for personalized interactions
- The importance of a digital transformation and how to lead through change
- Tips for delivering engaging and relevant experiences in real time
Public Track: Commerce Made Personal, Analytics for Customer Journeys, Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership, Value Realization
Audience Type: Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Audience Strategist, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner
Industry Focus: Commerce, Consumer Goods, Retail, Telecommunications
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