Identity Management and Database Growth Strategies for M&E - S752

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  • Jen Zick

    Jen Zick

    Principal, Digital Strategy Group - MEC, Adobe

  • Sam Garfield

    Sam Garfield

    Director, Industry Strategy - Media & Entertainment, Adobe

  • Andre Engberts

    Andre Engberts

    VP of Technology, Publicis Sapient


Connecting viewers, subscribers, and fans with the experiences they love most is mission critical for the Media and Entertainment industry. But to be successful in attracting and retaining customers requires a deep and actionable foundation of meaningful data to power personalization at scale. We'll focus on modern strategies for identity, data collection, and growth in ways that will delight your audiences and reduce churn.

Key takeaways include:

  • The most successful ways both technology and marketing teams can tackle the cookieless future ahead
  • Best-in-class examples for building customer data capabilities and insights
  • Creating a vision for successfully delivering next-gen experiences across M&E

Public Track: Analytics for Customer Journeys, Customer Data Management and Activation, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Creative Leader, Database Marketing Manager, Channel Marketer, Commerce Marketer/Merchandiser

Industry Focus: Media & Entertainment

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