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Identity Management and Database Growth Strategies for M&E - S752
Principal, Digital Strategy Group - MEC, Adobe
Director, Industry Strategy - Media & Entertainment, Adobe
VP of Technology, Publicis Sapient
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ABOUT THE SESSION
Connecting viewers, subscribers, and fans with the experiences they love most is mission critical for the Media and Entertainment industry. But to be successful in attracting and retaining customers requires a deep and actionable foundation of meaningful data to power personalization at scale. We'll focus on modern strategies for identity, data collection, and growth in ways that will delight your audiences and reduce churn.
Key takeaways include:
- The most successful ways both technology and marketing teams can tackle the cookieless future ahead
- Best-in-class examples for building customer data capabilities and insights
- Creating a vision for successfully delivering next-gen experiences across M&E
Public Track: Analytics for Customer Journeys, Customer Data Management and Activation, Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Creative Leader, Database Marketing Manager, Channel Marketer, Commerce Marketer/Merchandiser
Industry Focus: Media & Entertainment
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