Connecting viewers, subscribers, and fans with the experiences they love most is mission critical for the Media and Entertainment industry. But to be successful in attracting and retaining customers requires a deep and actionable foundation of meaningful data to power personalization at scale. We'll focus on modern strategies for identity, data collection, and growth in ways that will delight your audiences and reduce churn.
Key takeaways include:
- The most successful ways both technology and marketing teams can tackle the cookieless future ahead
- Best-in-class examples for building customer data capabilities and insights
- Creating a vision for successfully delivering next-gen experiences across M&E