Closed captions in English can be accessed in the video player.
Keeping Up with Your Customer’s Journey - S804
Sr. Product Marketing Manager, Adobe
Associate Director, Marketing Operations, LoyaltyOne
Adobe CampaignStart a free trial Learn more
Adobe Journey OptimizerStart a free trial Learn more
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ABOUT THE SESSION
Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing.
In this session, learn:
- How to use data and analytics to drive personalized engagement
- How to manage customer journeys that incorporate batch and real-time tactics
- How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience, Beginner, Intermediate
Presentation Style: Value Realization
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Marketing Executive, Channel Marketer, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Automotive, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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