Keeping Up with Your Customer’s Journey - S804

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Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing.

In this session, learn:​​​​​​​​​​​​​

  • How to use data and analytics to drive personalized engagement
  • How to manage customer journeys that incorporate batch and real-time tactics
  • How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies


Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Value Realization

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Marketing Executive, Channel Marketer, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Automotive, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

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