Kroger Gains Super Marketing Ability via Workfront & Zee Jay - S606

A well-known U.S. grocery chain took an aggressive and flexible approach to implementing Adobe Workfront and streamlined its 500+ member marketing organization. In partnership with two-time Adobe Partner of the Year, Zee Jay Digital, Kroger set ambitious goals to establish a single operational platform and centralize projects into a single solution. They also focused on improving visibility, prioritization, and collaboration by overcoming silos and intentionally orchestrating CX via technology. The multi-brand, cross-channel in-house agency first implemented Adobe Workfront in 2020, and the initial roll-out resulted in 35% savings of time spent on project management. Optimization of the 2,800-store chain continues today.

In this session, learn about:

• A process design-first approach
• An iterative system design methodology
• Integrating adjacent solutions

Public Track: Collaborative Work Management

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner

Industry Focus: Consumer Goods, Retail