Closed captions in English can be accessed in the video player.
Kroger Gains Super Marketing Ability via Workfront & Zee Jay - S606
Managing Director & Founder, Zee Jay Digital
Marketing Technology & Operations Manager, Kroger
No materials available for this session
ABOUT THE SESSION
A well-known U.S. grocery chain took an aggressive and flexible approach to implementing Adobe Workfront and streamlined its 500+ member marketing organization. In partnership with two-time Adobe Partner of the Year, Zee Jay Digital, Kroger set ambitious goals to establish a single operational platform and centralize projects into a single solution. They also focused on improving visibility, prioritization, and collaboration by overcoming silos and intentionally orchestrating CX via technology. The multi-brand, cross-channel in-house agency first implemented Adobe Workfront in 2020, and the initial roll-out resulted in 35% savings of time spent on project management. Optimization of the 2,800-store chain continues today.
In this session, learn about:
- A process design-first approach
- An iterative system design methodology
- Integrating adjacent solutions
Public Track: Collaborative Work Management
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner
Industry Focus: Consumer Goods, Retail
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.