Mapping Out the Entire Customer Journey with CJA - S106

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  • Jordan Ison

    Jordan Ison

    Solution Consulting Manager, Adobe

  • Erika Ulmer

    Erika Ulmer

    Sr. Manager, Data Product Management, Expedia Group


Are you struggling to map out the entire journey as your customers move across different devices and digital products? Uncover how you can use Adobe Customer Journey Analytics to democratize insights about your customers along every digital touchpoint. Walk away with a clear strategy for planning your analytics roadmap and be prepared to take your analytics to places you never thought possible. 

In this session, discover:  

  • How to leverage new data collection capabilities in Adobe Experience Platform to combine all your digital data into one single view of the customer 

  • Key schema and stitching capabilities in CJA to uncover hidden insights and more accurately describe your customer's journey 

  • Best practices and pitfalls to avoid to successfully map out the entire customer journey in CJA 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Product Manager, Marketing Analyst

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