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Mapping Out the Entire Customer Journey with CJA - S106
Solution Consulting Manager, Adobe
Sr. Manager, Data Product Management, Expedia Group
Adobe AnalyticsStart a free trial Learn more
Adobe Customer Journey AnalyticsStart a free trial Learn more
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ABOUT THE SESSION
Are you struggling to map out the entire journey as your customers move across different devices and digital products? Uncover how you can use Adobe Customer Journey Analytics to democratize insights about your customers along every digital touchpoint. Walk away with a clear strategy for planning your analytics roadmap and be prepared to take your analytics to places you never thought possible.
In this session, discover:
How to leverage new data collection capabilities in Adobe Experience Platform to combine all your digital data into one single view of the customer
Key schema and stitching capabilities in CJA to uncover hidden insights and more accurately describe your customer's journey
Best practices and pitfalls to avoid to successfully map out the entire customer journey in CJA
Public Track: Analytics for Customer Journeys
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Product Manager, Marketing Analyst
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