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Marketing Metrics of the Future with Qualcomm and 451 - S755
VP, Customer Experience & Commerce, 451 Research
Director, Industry Strategy Hi-Tech, Adobe
VP of Marketing, Qualcomm
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ABOUT THE SESSION
With advances in data collection, assembly, management, and analytics, marketers can now access entirely new data sets that unlock new insights and ways to measure their business. Going beyond traditional B2B metrics, leaders are now adopting predictive and prescriptive metrics to power continuous marketing improvements and gain insights into future trends. This shift is allowing businesses to enhance the total experience for customers, employees, and partners. Join Adobe, 451 Research and Qualcomm highlighting new research that provides new insights into how leaders are pursuing marketing metrics in a data-driven world.
By attending this session, you will learn:
• New valuable metrics being adopted by leaders
• The impact of using real-time data to improve the overall customer experience
• A digital maturity model for benchmarking the digitally-driven vs. digitally-delayed organizations
Public Track: Customer Data Management and Activation
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Advertising/Publishing, Commerce, Consulting/Agency, Consumer Goods, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
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