Marketing Metrics of the Future with Qualcomm and 451 - S755

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With advances in data collection, assembly, management, and analytics, marketers can now access entirely new data sets that unlock new insights and ways to measure their business. Going beyond traditional B2B metrics, leaders are now adopting predictive and prescriptive metrics to power continuous marketing improvements and gain insights into future trends. This shift is allowing businesses to enhance the total experience for customers, employees, and partners. Join Adobe, 451 Research and Qualcomm highlighting new research that provides new insights into how leaders are pursuing marketing metrics in a data-driven world.
By attending this session, you will learn:
•    New valuable metrics being adopted by leaders
•    The impact of using real-time data to improve the overall customer experience
•    A digital maturity model for benchmarking the digitally-driven vs. digitally-delayed organizations

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Advertising/Publishing, Commerce, Consulting/Agency, Consumer Goods, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

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