Closed captions in English can be accessed in the video player.
Marketing Metrics of the Future with Qualcomm and 451 - S755
SPEAKERS
-
VP, Customer Experience & Commerce, 451 Research
-
Director, Industry Strategy Hi-Tech, Adobe
-
VP of Marketing, Qualcomm
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
With advances in data collection, assembly, management, and analytics, marketers can now access entirely new data sets that unlock new insights and ways to measure their business. Going beyond traditional B2B metrics, leaders are now adopting predictive and prescriptive metrics to power continuous marketing improvements and gain insights into future trends. This shift is allowing businesses to enhance the total experience for customers, employees, and partners. Join Adobe, 451 Research and Qualcomm highlighting new research that provides new insights into how leaders are pursuing marketing metrics in a data-driven world.
By attending this session, you will learn:
• New valuable metrics being adopted by leaders
• The impact of using real-time data to improve the overall customer experience
• A digital maturity model for benchmarking the digitally-driven vs. digitally-delayed organizations
Public Track: Customer Data Management and Activation
Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Advertising/Publishing, Commerce, Consulting/Agency, Consumer Goods, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.