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Maximizing Conversions with Recommendations - S819
Sr. Product Manager - Adobe Target, Adobe
Sr. Manager, eCommerce Optimization & Personalization, Lenovo
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Adobe Audience ManagerStart a free trial Learn more
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ABOUT THE SESSION
You might feel like you know recommendations as product and content suggestions, but there’s so much more to unlock. Lenovo harnesses recommendations for maximizing conversions by customizing algorithms and leveraging a unique integration with Adobe Analytics to craft attribution models.
Join us to:
- Learn the unique recommendations use cases that drive sustainable revenue growth and optimize experiences
- See a global, collaborative optimization program that delivers improvement to the metrics that matter
- Discover the iterative benefits of using Adobe Analytics and Adobe Target together
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience, Beginner, Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner, Marketing Analyst
Industry Focus: High Tech, Retail
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