Maximizing Conversions with Recommendations - S819

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You might feel like you know recommendations as product and content suggestions, but there’s so much more to unlock. Lenovo harnesses recommendations for maximizing conversions by customizing algorithms and leveraging a unique integration with Adobe Analytics to craft attribution models.   

Join us to:

  • Learn the unique recommendations use cases that drive sustainable revenue growth and optimize experiences 
  • See a global, collaborative optimization program that delivers improvement to the metrics that matter  
  • Discover the iterative benefits of using Adobe Analytics and Adobe Target together 

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner, Marketing Analyst

Industry Focus: High Tech, Retail

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