Maximizing Conversions with Recommendations - S819

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SPEAKERS

ABOUT THE SESSION

You might feel like you know recommendations as product and content suggestions, but there’s so much more to unlock. Lenovo harnesses recommendations for maximizing conversions by customizing algorithms and leveraging a unique integration with Adobe Analytics to craft attribution models.   

Join us to:

  • Learn the unique recommendations use cases that drive sustainable revenue growth and optimize experiences 
  • See a global, collaborative optimization program that delivers improvement to the metrics that matter  
  • Discover the iterative benefits of using Adobe Analytics and Adobe Target together 

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner, Marketing Analyst

Industry Focus: High Tech, Retail

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