Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies.
In this session, learn about:
- Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager
- Strategies for retargeting and personalization across channels
- Tactics for engaging with a new generation of consumers