Orchestrating Customer Engagement with Adobe Campaign - S806

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  • Bruce Swann

    Bruce Swann

    Principal Product Marketing Manager, Adobe


Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies.

In this session, learn about:

  • Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager
  • Strategies for retargeting and personalization across channels
  • Tactics for engaging with a new generation of consumers

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Segmentation Specialist, Channel Marketer, Marketing Practitioner

Industry Focus: Automotive, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

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