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Orchestrating Customer Engagement with Adobe Campaign - S806
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ABOUT THE SESSION
Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies.
In this session, learn about:
- Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager
- Strategies for retargeting and personalization across channels
- Tactics for engaging with a new generation of consumers
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Segmentation Specialist, Channel Marketer, Marketing Practitioner
Industry Focus: Automotive, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
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