Orchestrating Customer Engagement with Adobe Campaign - S806

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SPEAKERS

  • Bruce Swann

    Bruce Swann

    Principal Product Marketing Manager, Adobe

ABOUT THE SESSION

Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies.

In this session, learn about:

  • Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager
  • Strategies for retargeting and personalization across channels
  • Tactics for engaging with a new generation of consumers

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Segmentation Specialist, Channel Marketer, Marketing Practitioner

Industry Focus: Automotive, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

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