Scaling Automation with Adobe Campaign Through Co-Innovation - S807

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Hilton Grand Vacations (HGV) is the preeminent vacation-ownership company in the world with over 700,000 owners. As travel preferences are continuously being redefined, HGV is partnering with Bounteous and Adobe to best harness available audience data to improve marketing operations, personalized offers, and targeting capabilities.

In this session, learn about:

  • Setting the foundation for Adobe Campaign and Managed Cloud Services for marketing efficiency and success
  • Aligning new capability development with scaling marketing operations
  • How partnering with Bounteous is driving the evolution of HGV's email marketing strategy

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

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