Closed captions in English can be accessed in the video player.
Scaling Automation with Adobe Campaign Through Co-Innovation - S807
Sr. VP Consumer Strategy, Hilton Grand Vacations
VP, Digital Strategy, Bounteous
No materials available for this session
ABOUT THE SESSION
Hilton Grand Vacations (HGV) is the preeminent vacation-ownership company in the world with over 700,000 owners. As travel preferences are continuously being redefined, HGV is partnering with Bounteous and Adobe to best harness available audience data to improve marketing operations, personalized offers, and targeting capabilities.
In this session, learn about:
- Setting the foundation for Adobe Campaign and Managed Cloud Services for marketing efficiency and success
- Aligning new capability development with scaling marketing operations
- How partnering with Bounteous is driving the evolution of HGV's email marketing strategy
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience, Beginner, Intermediate
Presentation Style: Tips & Tricks
Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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