See Under the Hood of Adobe Experience Platform - S401

Are you wondering how you can supercharge your MarTech stack to become a humming, cohesive vehicle for large scale personalization? Let's take you behind the scenes and show you the nuts and bolts of Adobe Experience Platform, our centralized and connected data foundation for powering next-gen customer experiences and personalization at scale.

In this session, learn about:

• The Experience Platform architecture and how it adds value to your MarTech stack
• Platform capabilities, integrations, and how these are leveraged by experience applications
• Guidelines for success with a platform approach

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Publisher, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Operations, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale