Smarter Analytics: Extend CJA with Advanced Data Models - S118

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Adobe Customer Journey Analytics allows anyone in your organization to explore all your omnichannel data and find actionable insights. Using CJA and common data science applications like R and Python, you can take your data even further. Find deeper insights by drawing upon what is already in CJA and create a feedback loop to take action on the data or augment existing data. Adobe experts will share ways to use data science applications to model your data and explore ways to enrich your data science toolkit.

Learn about:

  • How AEP and data distiller can standardize and unify your data on ingestion, making it available for advanced modeling without complex data engineering
  • How to extract and bring your data into R and Python for analysis
  • Discover and activate previously unknown opportunities within your organization's existing datasets

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Marketing Analyst

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