The Future of Digital Advertising in Adobe Experience Platform - S408

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Programmatic advertising is evolving faster than ever. The next wave of change is powered by consumer privacy regulations, data deprecation, and the rise of walled gardens and gated communities. Adobe Experience Platform and Real-Time Customer Data Platform help advertisers by providing a centralized platform for collecting, organizing, and managing known customer data. Advertisers can then use the data to better understand their target audience, create more effective advertising campaigns and messaging, and measure their campaign performance.

In this session, learn:

  • Adobe's point of view on the future of programmatic advertising and how to use Adobe Real-Time CDP, Analytics, Commerce, and Advertising together as a cohesive solution
  • How Real-Time Customer Profile can help advertisers ensure that their data is accurate and up to date and used holistically across the experience ecosystem
  • Which use cases and workflows are needed to power your advertising program

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations, IT Practitioner, Marketing Practitioner, Marketing Analyst, Media Planner

Industry Focus: Advertising/Publishing

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