The New Playbook: Thriving in Uncertainty Is the New Normal - S727

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  • Joan Smith

    Joan Smith

    Protiviti Digital Global Solutions Lead, Protiviti

  • Dan Hixson

    Dan Hixson

    Director of Digital Experience Platforms, Protiviti Digital


Uncertainty is the new normal. But with uncertainty also comes opportunity. Marketers continue to face many challenges with continued shifts in the balance between digital and physical, interdependence of supply chains, increased data privacy regulation, and homebody economics affecting consumer behavior, but now with the added wrinkle of looming economic downturn. To thrive, it’s critical to connect technology to customer value, orchestrate value-based strategies that drive growth, and build innovative agility into the fabric of your operating model.

In this session, our experts uncover key insights and discuss:

  • Customer expectations in an economic downturn and the impact of meaningful experiences
  • Connecting technology to customer value, viewing it in terms of customer experience rather than customer process
  • Orchestrating purposeful interactions that create hyper-personalization
  • Embedding agility and automation into operating principles to navigate constant change

Public Track: Commerce Made Personal, Content that Drives Performance, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner

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