Closed captions in English can be accessed in the video player.
The Road to Next-Level Omnichannel Personalization - S515
Sr. Ecommerce Operations Manager, Bungie
Director of Business Development, Commerce, Rightpoint
Director of Consumer Products, Bungie
No materials available for this session
ABOUT THE SESSION
Struggling to achieve personalization beyond the standard "you may also like" trope? Hear how Bungie leveraged Adobe Commerce capabilities and integrated with in-game data to achieve a hyper-personalized experience for their players and the path they took to get there. Learn how to build a best-in-class personalization strategy unlike anything you've ever seen before.
This session covers:
- Integrating multiple datasets for deeper personalization
- Strategies to engage customers in the purchasing journey
- Delivering both digital and physical experiences
Public Track: Commerce Made Personal
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: IT Executive, Marketing Executive, Commerce Executive, Optimization Manager, Commerce Marketer/Merchandiser, Product Manager
Industry Focus: Commerce, Media & Entertainment
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