Struggling to achieve personalization beyond the standard "you may also like" trope? Hear how Bungie leveraged Adobe Commerce capabilities and integrated with in-game data to achieve a hyper-personalized experience for their players and the path they took to get there. Learn how to build a best-in-class personalization strategy unlike anything you've ever seen before.
This session covers:
Integrating multiple datasets for deeper personalization
Strategies to engage customers in the purchasing journey
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