The Road to Next-Level Omnichannel Personalization - S515

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SPEAKERS

ABOUT THE SESSION

Struggling to achieve personalization beyond the standard "you may also like" trope? Hear how Bungie leveraged Adobe Commerce capabilities and integrated with in-game data to achieve a hyper-personalized experience for their players and the path they took to get there. Learn how to build a best-in-class personalization strategy unlike anything you've ever seen before.

This session covers:

  • Integrating multiple datasets for deeper personalization
  • Strategies to engage customers in the purchasing journey
  • Delivering both digital and physical experiences 

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: IT Executive, Marketing Executive, Commerce Executive, Optimization Manager, Commerce Marketer/Merchandiser, Product Manager

Industry Focus: Commerce, Media & Entertainment

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