Closed captions in English can be accessed in the video player.
Transforming Marketing Campaign Measurement at 3M - S732
Digital Marketing Analytics Director, 3M
Chief Product Officer, Claravine
Adobe AnalyticsStart a free trial Learn more
Adobe Real-Time CDPStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
Learn how Digital Marketing Analytics Director and 2022 Adobe Analytics Champion, Russ Vander Wiel, led 3M’s adoption of Claravine’s platform to transform their campaign tracking and attribution abilities. Chris Comstock, Claravine's Chief Product Officer, joins Russ to discuss how campaign tracking and attribution were transformed over the past year at 3M. Hear how 3M integrated Claravine into their data and analytics architecture and what their maturity roadmap looks like to continue to advance campaign analytics.
- The process 3M used to roll out campaign taxonomy across a global team
- How this newfound clean campaign data has improved 3M’s attribution and reporting
- How 3M used Adobe Analytics to show campaign tracking improvements and compliance
Public Track: Analytics for Customer Journeys, Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Data Scientist, Social Marketer, Web Marketer, Web Analyst, Operations, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner
Industry Focus: Consumer Goods, Healthcare/Lifesciences, Industrial Manufacturing, Retail
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.