Transforming Marketing Campaign Measurement at 3M - S732

Learn how Digital Marketing Analytics Director and 2022 Adobe Analytics Champion, Russ Vander Wiel, led 3M’s adoption of Claravine’s platform to transform their campaign tracking and attribution abilities. Chris Comstock, Claravine's Chief Product Officer, joins Russ to discuss how campaign tracking and attribution were transformed over the past year at 3M. Hear how 3M integrated Claravine into their data and analytics architecture and what their maturity roadmap looks like to continue to advance campaign analytics.

Learn about:

• The process 3M used to roll out campaign taxonomy across a global team
• How this newfound clean campaign data has improved 3M’s attribution and reporting
• How 3M used Adobe Analytics to show campaign tracking improvements and compliance

Public Track: Analytics for Customer Journeys, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Data Scientist, Social Marketer, Web Marketer, Web Analyst, Operations, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner

Industry Focus: Consumer Goods, Healthcare/Lifesciences, Industrial Manufacturing, Retail