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Henkel boosts e-commerce with digital innovation

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The results

  • Established Henkel dx, the digital business unit connecting digital, business process management, and IT under one roof.
  • Launched first Henkel dx Innovation Hub in Berlin to create leading technology solutions, to boost innovation business models and to ignite digital spirit.
  • Grew e-commerce sales to 15% of the business.
  • Increased overall digital sales of consumer goods by 60%.


The story

Henkel was founded on innovation and entrepreneurship, so it’s no wonder that nearly 145 years later they’re following a strong growth agenda with digitalization being a core pillar of their competitive edge. Holding leading positions with its three business units in both industrial and consumer businesses, Henkel understands how to create value for consumers and customers. Yet, they face increasing demand to react to ever-changing audience needs. And that demand only increased with the global pandemic in 2020.

Digitalization is driving consumer and customer relationships as the company taps into new digital touchpoints like D2C brands, subscription models, and digital hair salons to boost one-to-one engagement and digital sales. They’re also leveraging qualitative and quantitative data to identify consumer trends and develop products to fit their needs. Henkel is now leading the way in transforming customer data into hyper-personalized relationships and digitizing the consumer and customer experience across all interactions.

the solutions

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