Adobe Experience Manager Sites: Transformative Innovations for the Agentic Web

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Speakers

  • Haresh Kumar

    Haresh Kumar

    Sr. Dir, Strategy and Product Marketing, AEM and LLM Optimizer, Adobe

  • Cedric Huesler

    Cedric Huesler

    Sr. Director, Product Management, Adobe

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About the Session

We’ve entered the AI-first era, where experiences are no longer built only for people, but also to be understood and acted on by agents. In this new landscape, your owned property is not just a destination. It’s the source of truth for humans and machines, powering discovery, engagement, and continuous improvement across every channel. Success in this new era means being machine-optimized as much as human-optimized. Your content must be structured, trusted, and agent-readable. Your operations must evolve from manual workflows to intelligent systems that can create, govern, and optimize in real time. Join this session to discover the latest innovations in AEM to help you move faster, operate with trust, and ensure every experience is visible, consistent, and credible across both human and machine audiences. 

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Tips and Tricks

Audience : Developer, Digital Marketer, Executive, Marketer, Project Manager, Product Manager, Operations Marketer , Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer

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