Combine Your Data, Audiences and Advertising to Supercharge Your Performance

Sean Kelaghan — Adobe | Aaron Fossum — Holland America Line

As an Adobe Experience Cloud customer, it's important to understand how to use Adobe Analytics, Adobe Audience Manager and Adobe Advertising Cloud together as a cohesive stack solution. Learn the workflows necessary to wield the advertising stack as we follow an actual plan.

In this session, learn the following:

  • How to reframe the Adobe advertising stack to understand which Adobe solution tool to use and when.
  • The use cases and workflows needed to power your advertising programme.
  • Which uses cases you expose each time you integrate an Adobe solution.

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