As data increases and business questions grow more complex around customer journey engagement, Virtual Analyst, part of Adobe Analytics, provides you a way to automate cumbersome processes, uncover hidden insights and tackle complex questions. Virtual Analyst, powered by Adobe Sensei, augments your unique perspective and skillset with the power and performance of artificial intelligence and machine learning – allowing for new, previously unimaginable ways of thinking and working.
In this session:
- Learn the tips, tricks and best practices for maximising the value of anomaly detection, contribution analysis, intelligent alerts and other AI-powered technologies in Adobe Analytics
- Learn how to apply the Virtual Analyst to difficult business problems and industry-specific use cases
- Receive a framework for using Virtual Analyst to extract immediate value
- Receive a preview of early research prototypes being developed by Adobe Research Labs, including direct access to explore and evaluate these technologies applied to your data