Take Control of Your Paid Search Campaigns in an Auto-Optimised World

Austin Meisel — Adobe

A growing desire for more transparency in paid search marketing is at an all-time high. Understand how your search dollars are being spent and how AI and machine learning are using data points to improve ROI across campaigns. Learn how Adobe Sensei uses this data to build models on potential data points that improve spend across your keywords while targeting the goals and objectives you want. We'll explore simulations and model accuracy to better understand how that spend is being efficiently optimised and review areas that you can improve within your campaigns.

Key takeaways:

  • How Adobe Sensei powers performance, spend and ROI across all paid search campaigns.
  • Adobe Advertising Cloud features that assist in improving performance.
  • Best practices and tips on how to manage budgets with your portfolio set up.

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