Build a Model to Develop Ideal Sales-qualified Leads

Mike Madden — Adobe

In today's marketing world, you can capture people's online behaviour — the pages they visit, emails they click, content they download, firmographic information and job title — including their behaviour outside of your own website. The trouble comes when you have to take all this data and turn it into qualified leads. Find out how to generate perfect sales leads and leave your sellers singing you high praises.

Here's what you'll learn in this session:

  • How to use all the information that you have to develop and send sales the right lead.
  • Which scoring mechanisms need to be in place to drive demand, build pipeline and hit revenue targets.

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