Breakouts

Creating a Mobile App Gourmet Dish with Adobe Campaign Standard

Timo Kohlberg — Adobe | Anne Booth — Telus

The best marketers are like master chefs: They know exactly what their customers want and deliver the dish or message at the perfect time. A few years back TELUS, a leading Canadian telecommunications company, realised that mobile is not just a channel but a way of living, so they embraced the power of mobile in their cross-channel engagement strategy. Learn about their mobile messaging tips and tricks and on how to use Adobe Campaign Standard and Adobe Experience Cloud to drive personalisation engagement when and where customers need it.

Get the TELUS recipe for successful mobile engagement by:

  • Getting the culinary foundations right, with cross-channel data to build robust and actionable profiles
  • Bringing in creativity and creating the right content for push, in-app and other mobile messaging formats
  • Seasoning to taste with contextually relevant and personalised messaging 

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