Breakouts

B2B

AI: Practical Uses for Today's Enterprise Marketers

Niranjan Kumbi — Adobe | Kimberly Galitz — Bandwidth Inc

AI has evolved from a buzzword to a marketing game changer. Come hear how marketers are taking advantage of easy-to-use AI capabilities to drive growth, efficiency and engagement. Learn about the latest AI innovations designed to help you to improve your demand marketing.

Here's what you'll learn in this session:

  • How to use AI to hit your goals.
  • Understand who is likely to register and attend an event or webinar.
  • Intelligently build your audience with likelihood-to-attend filters.

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