Albertsons: Personalizing with Adobe Experience Manager and Adobe Target

Veronica Bykin, Tharun Mittapalli — Albertsons

Albertsons has built a robust e-commerce and loyalty experience for millions of grocery shoppers on the Adobe Experience Manager platform. Albertsons personalizes content a variety of ways using both out-of-the-box and customized Experience Manager and Adobe Target features and integrations. Presenting more relevant content to customers as they shop has increased conversions.

In this session, you'll learn the following:

  • Best practices for performance and scalability of the personalized components.

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