Timo Kohlberg — Adobe | Anne Booth — Telus
The best marketers are like master chefs: They know exactly what their customers want and deliver the dish or message at the perfect time. A few years back TELUS, a leading Canadian telco company, realized that mobile is not just a channel but a way of living, so they embraced the power of mobile in their cross-channel engagement strategy. Learn about their mobile messaging tips and tricks and on how to use Adobe Campaign Standard and Adobe Experience Cloud to drive personalization engagement when and where customers need it.
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