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COVID-19 has forced CMOs and CIOs across the globe to reimagine customer experiences to transform business outcomes, thus shifting the focus on digital more than ever. To deliver a total experience, the experience platforms must ensure a real-time event mechanism to update customer and contextual information based on unified customer data.
Learn how to:
Integrate platforms and data to drive the next-gen experiences
Collect data that spans the digital and physical worlds to influence marketing decisions
Effectively personalize experiences across the customer journey while forging trust with customers and protecting their data
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality
Technical Level: Advanced
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Operations/COO
Business Type: B2C
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