Accelerate and Scale Digital Experiences with Platforms and Data - S882
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Sr Practice Director, HCL America Inc
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XD Creative Director, North America, HCL
Session Materials
About the session
COVID-19 has forced CMOs and CIOs across the globe to reimagine customer experiences to transform business outcomes, thus shifting the focus on digital more than ever. To deliver a total experience, the experience platforms must ensure a real-time event mechanism to update customer and contextual information based on unified customer data.
Learn how to:
- Integrate platforms and data to drive the next-gen experiences
- Collect data that spans the digital and physical worlds to influence marketing decisions
- Effectively personalize experiences across the customer journey while forging trust with customers and protecting their data
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality
Technical Level: Advanced
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Operations/COO
Business Type: B2C
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Tools & resources
Customer Success Presented by HCL Technologies
TracFone’s CX journey with HCL and Adobe Experience Cloud
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