Accelerate and Scale Digital Experiences with Platforms and Data - S882

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About the session

COVID-19 has forced CMOs and CIOs across the globe to reimagine customer experiences to transform business outcomes, thus shifting the focus on digital more than ever. To deliver a total experience, the experience platforms must ensure a real-time event mechanism to update customer and contextual information based on unified customer data.

Learn how to:

  • Integrate platforms and data to drive the next-gen experiences
  • Collect data that spans the digital and physical worlds to influence marketing decisions
  • Effectively personalize experiences across the customer journey while forging trust with customers and protecting their data

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality

Technical Level: Advanced

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Operations/COO

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by HCL Technologies

TracFone’s CX journey with HCL and Adobe Experience Cloud

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