Accelerate and Scale Digital Experiences with Platforms and Data - S882

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers


By clicking add to schedule, I agree the Adobe family of companies may share my contact information with HCL to contact me about this session. This session may be viewed without adding it to your schedule.

About the session

COVID-19 has forced CMOs and CIOs across the globe to reimagine customer experiences to transform business outcomes, thus shifting the focus on digital more than ever. To deliver a total experience, the experience platforms must ensure a real-time event mechanism to update customer and contextual information based on unified customer data.

Learn how to:

  • Integrate platforms and data to drive the next-gen experiences
  • Collect data that spans the digital and physical worlds to influence marketing decisions
  • Effectively personalize experiences across the customer journey while forging trust with customers and protecting their data

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality

Technical Level: Advanced

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Operations/COO

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by HCL Technologies

TracFone’s CX journey with HCL and Adobe Experience Cloud