Account Ace Sneak - GS3-5

Closed captions in English, French, and German can be accessed in the video player.

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About the session

Liana Vagharshakian demonstrates how the use of artificial intelligence can make it easier for B2B marketers to identify their purchase likelihood and even identify and advertise to key, unknown influencers. Previously, obtaining this information required manually pulling together multiple systems, making guesses, and acting without intelligence.

Track: B2B Marketing and ABM, Adobe Experience Platform, Campaign Management

Technical Level: General Audience

Session Type: Keynotes & Sneaks

Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst

Business Type: B2B, B2C, SMB

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