Adobe Experience Manager Makes Omnichannel Experiences a Reality - ANZ105

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About the session

Chances are that your customers are adopting new and emerging channels, hopping from device to device and channel to channel. Adobe Experience Manager ensures that you’re reaching customers wherever and however they’re interacting with your brand. The challenge is to seamlessly deliver consistent experiences across all channels without sinking time into recreating content for each channel.

Make the most out of your existing web content using our Content Services. Discover best practices from the pros on how to author omnichannel content quickly and easily. Experience a demo of reusing content easily across web and single-page applications, mobile, voice, chat, and email.

Learn tips and tricks on how to:

  • Author channel-agnostic content for both traditional and headless content delivery
  • Rapidly create and edit content using Adobe Experience Manager Sites Content and Experience Fragments
  • Reuse and publish consistent content across touchpoints
  • Develop a content strategy that lets marketers and developers work in tandem

Track: Content Creation

Industry Focus: Financial Services & Insurance, High Tech, Manufacturing, Retail, Telecommunications

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Content Marketer, Web Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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