Adobe Experience Manager + Workfront: Accelerating Global Brand Management at IHG - S870

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Speakers

  • Jake Isaac

    Jake Isaac

    Vice President, Guest Products and Platforms, IHG

  • Kara Troester

    Kara Troester

    AEM Solutions Consultant, Hoodoo Digital


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About the session

IHG is rapidly expanding its global footprint to support over 7,800 individual hotels across 16 brands and 17 languages. 2020 started with the goal to add new brands and locations at scale while continuing to differentiate each hotel property with a unique digital experience. Then the pandemic hit. Hospitality was impacted particularly hard by the near-total stoppage of business. How could they succeed? Join IHG and Hoodoo Digital to learn how they used Adobe Experience Manager and Workfront to scale delivery by connecting their technology investments and automating internal processes to improve digital experiences, optimize campaign management, and reduce operational costs.

Learn how to:

  • Connect Experience Manager Assets and Sites with Workfront to dynamically create landing pages and experience fragments
  • Scale enterprise solutions by enabling self-serve Experience Manager content while maintaining brand integrity
  • Deliver content from distributed sources to Experience Manager to automate, remove redundancies, and create consistent experiences

Track: Content Creation, Collaborative Work Management

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Creative Leader, Digital Marketer, IT Executive, Marketing Executive, Publisher, Content Marketer, Web Marketer, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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