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Speakers
GVP, Managing Partner, Publicis Sapient
Senior Manager, Industry Strategy & Marketing, Adobe
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Session Materials
About the session
In the wake of the pandemic, consumer product companies accelerated their e-commerce investments and are exploring new business models, such as direct to consumer (DTC), to meet evolving consumer demands. Although companies have made some progress with data analytics and AI and started to collect first-party data, a recent data market research study led by Adobe and Publicis Sapient found that a large amount of potential remains untapped when it comes to connecting this data to actionable insights and truly harnessing the power of AI.
In this session:
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Digital Commerce
Industry Focus: Commerce, Consumer Goods, Professional Services, Retail
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Commerce Executive, Commerce Marketer
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Publicis Sapient
By viewing this video, I agree the Adobe family of companies may share my contact information with Publicis Sapient for marketing purposes. For details see the privacy policy on Publicis Sapient’s sponsor page.