Kristen Groh is GVP, managing partner and the North America consumer products portfolio lead at Publicis Sapient where she works with clients in the consumer products industry to help them transform into digital businesses, well equipped to respond to today’s consumers’ rapidly evolving needs and behaviors. In addition to her experience in CPG, Kristen has led client relationships in the power sports, pharma, heavy machinery and technology industries. Her career has evolved across creative, technology and strategy, and always centered on the belief that experience drives brand affinity and data beats opinion.

Bruce Richards joined Adobe in 2018 and leads Industry Strategy for Consumer Goods. With 20+ years as an executive leader in the Retail and Consumer Goods industries, he is responsible for establishing Adobe’s industry specific point-of-view and go-to-market strategy. Bruce specializes in customer experience, digital strategy and marketing and works with Adobe’s clients to help them establish best-in-class strategies and align the right solutions to those strategies. He has a wealth of experience in marketing and customer advisory roles having led client services in several consulting and marketing services organizations working with some of the world’s largest retailers and brands including Macy’s, Estee Lauder, Bloomingdale’s, Biersdorf, CVS/pharmacy, and Hanes.