Advancing Data Transformation in Consumer Products - S853

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About the session

In the wake of the pandemic, consumer product companies accelerated their e-commerce investments and are exploring new business models, such as direct to consumer (DTC), to meet evolving consumer demands. Although companies have made some progress with data analytics and AI and started to collect first-party data, a recent data market research study led by Adobe and Publicis Sapient found that a large amount of potential remains untapped when it comes to connecting this data to actionable insights and truly harnessing the power of AI.

In this session:

  • Examples of consumer products that are unlocking the power of data in compelling ways
  • Ways to immediately jump-start your data transformation to drive growth this year

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Digital Commerce

Industry Focus: Commerce, Consumer Goods, Professional Services, Retail

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Commerce Executive, Commerce Marketer

Business Type: B2C

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