B2B Marketing Attribution: Why, What and How - E110

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Speakers

  • Drew Smith

    Drew Smith

    Engagement Manager, Revenue Operations, LeadMD

  • David Lee

    David Lee

    Chief Marketing Officer, Envestnet Yodlee


About the session

Attribution is the best way to measure marketing performance. Still, many marketers aren’t taking full advantage. If you’re one of them, join us! We’ll run you through the latest approaches to attribution and explain how attribution isn’t only crucial to driving marketing ROI and business growth – it’s an area of expertise that, when added to your personal marketing playbook, can set you apart. Hear directly from a marketing leader how attribution has transformed how they run their department. By taking full advantage of attribution, you’ll soon find it hard to imagine doing marketing any other way.

Learn about:

  • Why attribution is more important than ever, especially in B2B marketing
  • What to look for in an attribution solution and what’s special about Bizible
  • How to get the most value from attribution in your organization

Track: B2B Marketing and ABM

Industry Focus: Professional Services

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst

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