Black Friday Every Day: How to Grow a Sustainable Business - E154

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers


About the session

Alshaya is one of the largest e-commerce companies in the Middle East, with many of its brands hosted on Magento Commerce. Alshaya is well known for labels such as H&M, Bath & Body Works, and Footlocker. Its vision is to be the region’s largest e-commerce player and increase online sales as a percentage of total revenue over the coming years. So 2020 was unique in many ways for Alshaya. Besides adding more brands and expanding across new territories, Alshaya continued to build a scalable, sustainable commerce business. Growing the business so fast was unexpected during these strange times. Ensuring that the commerce platform was ready to perform while managing a lockdown of all its brick-and-mortar stores was crucial. But with Adobe and Alshaya working as one team, that’s exactly what was accomplished.

Hear how Alshaya:

  • Invested in digital commerce to grow across multiple brands and markets
  • Partnered with Adobe Consulting Services to navigate a challenging year
  • Plans to continue its success in 2021 with a microservices vision

Track: Digital Commerce

Industry Focus: Commerce, Consumer Goods, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer, Operations/COO

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Kensium

Learn how Vault Pro Scooters increased conversion rates by over 36%