Alshaya is one of the largest e-commerce companies in the Middle East, with many of its brands hosted on Magento Commerce. Alshaya is well known for labels such as H&M, Bath & Body Works, and Footlocker. Its vision is to be the region’s largest e-commerce player and increase online sales as a percentage of total revenue over the coming years. So 2020 was unique in many ways for Alshaya. Besides adding more brands and expanding across new territories, Alshaya continued to build a scalable, sustainable commerce business. Growing the business so fast was unexpected during these strange times. Ensuring that the commerce platform was ready to perform while managing a lockdown of all its brick-and-mortar stores was crucial. But with Adobe and Alshaya working as one team, that’s exactly what was accomplished.
Hear how Alshaya:
- Invested in digital commerce to grow across multiple brands and markets
- Partnered with Adobe Consulting Services to navigate a challenging year
- Plans to continue its success in 2021 with a microservices vision