Black Friday Every Day: How to Grow a Sustainable Business - S717

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About the session

Alshaya is one of the largest e-commerce companies in the Middle East, with many of its brands hosted on Magento Commerce. Alshaya is well known for labels such as H&M, Bath & Body Works, and Footlocker. Its vision is to be the region’s largest e-commerce player and increase online sales as a percentage of total revenue over the coming years. So 2020 was unique in many ways for Alshaya. Besides adding more brands and expanding across new territories, Alshaya continued to build a scalable, sustainable commerce business. Growing the business so fast was unexpected during these strange times. Ensuring that the commerce platform was ready to perform while managing a lockdown of all its brick-and-mortar stores was crucial. But with Adobe and Alshaya working as one team, that’s exactly what was accomplished.

Hear how Alshaya:

  • Invested in digital commerce to grow across multiple brands and markets
  • Partnered with Adobe Consulting Services to navigate a challenging year
  • Plans to continue its success in 2021 with a microservices vision

Track: Digital Commerce

Industry Focus: Commerce, Consumer Goods, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer, Operations/COO

Business Type: B2C

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How Guideposts successfully scaled its business

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