Bot Attacks, Bounced Emails, Blocked Contacts, Oh My! - S118
Closed captions in English, French, and German can be accessed in the video player.
Manager, Professional Services Consulting, Adobe
Sr. Digital Marketing Specialist, Honeywell Aerospace
About the session
Your marketing is only as good as the database you have to market to. With so many groups across your organization tasked with driving revenue, pipeline creation, upsell, and more, everyone wants to get in touch with the contacts in your database. Honeywell faced this same challenge and had to take an organization-wide approach to solve deliverability issues, bot attacks, blocked contacts, and the like. Luckily, through tried and tested best practices and capabilities, such as Advanced BI Analytics (fka Revenue Cycle Explorer) and trigger tokens, Honeywell has been able to improve its customer experience and implement a “marketing to one” approach to a healthy database.
In this session, learn how:
- Honeywell leverages features within Marketo Engage to combat some of the database health issues affecting its business
- Collaboration with sales, cross-functional buy-in, and organizational best practices are key to success
- The Marketo Engage consulting team helps customers prevent, monitor, and address deliverability and database health concerns
Track: B2B Marketing and ABM
Industry Focus: Manufacturing
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Marketo Engage/BizibleLearn more
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