Bot Attacks, Bounced Emails, Blocked Contacts, Oh My! - S118

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  • Carmi Jones

    Carmi Jones

    Manager, Professional Services Consulting, Adobe

  • Amanda Reilly

    Amanda Reilly

    Sr. Digital Marketing Specialist, Honeywell Aerospace

About the session

Your marketing is only as good as the database you have to market to. With so many groups across your organization tasked with driving revenue, pipeline creation, upsell, and more, everyone wants to get in touch with the contacts in your database. Honeywell faced this same challenge and had to take an organization-wide approach to solve deliverability issues, bot attacks, blocked contacts, and the like. Luckily, through tried and tested best practices and capabilities, such as Advanced BI Analytics (fka Revenue Cycle Explorer) and trigger tokens, Honeywell has been able to improve its customer experience and implement a “marketing to one” approach to a healthy database.

In this session, learn how:

  • Honeywell leverages features within Marketo Engage to combat some of the database health issues affecting its business
  • Collaboration with sales, cross-functional buy-in, and organizational best practices are key to success
  • The Marketo Engage consulting team helps customers prevent, monitor, and address deliverability and database health concerns

Track: B2B Marketing and ABM

Industry Focus: Manufacturing

Technical Level: Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist

Business Type: B2B

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