Retail Curated Journey
Bridgestone’s Global Digital Transformation - S751
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Global Director, Industry Strategy & Marketing - Retail, Travel & Consumer Goods , Adobe
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VP of Digital, Bridgestone Americas
Session Materials
About the session
A global leader in tires and mobility solutions, Bridgestone is leveraging smart tire technology and advanced data analytics to improve the way people and goods move around the world. Hear how a global enterprise approached a multiyear digital transformation that has enabled teams across the company’s Americas business and around the world to become digitally agile. Learn the lessons of success that Bridgestone has brought into production and also some of the pitfalls to avoid. Jeffrey Lack, VP of Digital for Bridgestone Americas shares the Bridgestone story and what’s behind its cross-business, cross-border (CB2) program.
In this session, learn how:
- An aligned technology stack lets Bridgestone share code and integrations across website platforms and support Bridgestone globally
- Technology facilitates consumer data hand-offs between platforms
- The company drives conversion in automotive and drives traffic to its own corporate and partner locations
- To guide a global organization through the “crawl, walk, and run” of digital transformation
Track: Analytics, Insights, and Activation, Personalization, Campaign Management, Content Creation
Industry Focus: Automotive, Commerce, Consumer Goods, Manufacturing, Retail, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Commerce Executive, Optimization Manager, UX/UI/Web Designer
Business Type: B2B, B2C
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