Retail Curated Journey

Bridgestone’s Global Digital Transformation - S751

Closed captions in English, French, and German can be accessed in the video player.

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Speakers

  • Michael Klein

    Michael Klein

    Global Director, Industry Strategy & Marketing - Retail, Travel & Consumer Goods , Adobe

  • Jeffrey Lack

    Jeffrey Lack

    VP of Digital, Bridgestone Americas


About the session

A global leader in tires and mobility solutions, Bridgestone is leveraging smart tire technology and advanced data analytics to improve the way people and goods move around the world. Hear how a global enterprise approached a multiyear digital transformation that has enabled teams across the company’s Americas business and around the world to become digitally agile. Learn the lessons of success that Bridgestone has brought into production and also some of the pitfalls to avoid. Jeffrey Lack, VP of Digital for Bridgestone Americas shares the Bridgestone story and what’s behind its cross-business, cross-border (CB2) program.

In this session, learn how:

  • An aligned technology stack lets Bridgestone share code and integrations across website platforms and support Bridgestone globally
  • Technology facilitates consumer data hand-offs between platforms
  • The company drives conversion in automotive and drives traffic to its own corporate and partner locations
  • To guide a global organization through the “crawl, walk, and run” of digital transformation

Track: Analytics, Insights, and Activation, Personalization, Campaign Management, Content Creation

Industry Focus: Automotive, Commerce, Consumer Goods, Manufacturing, Retail, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Commerce Executive, Optimization Manager, UX/UI/Web Designer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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