Michael Klein is the Head of Industry Strategy - Retail, Travel & CPG - for Adobe Systems. He is responsible for Adobe’s point-of-view and messaging in the commerce verticals, and works with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael is a retail industry leader, regularly contributing to industry events. His vast experience includes over 25 years as a Senior Merchant and Marketer for multiple brands including William-Sonoma, Harry & David, Discovery Channel Stores, eLuxury.com (LVMH Group), and wine.com. He joined Adobe through the Omniture acquisition in 2009. Michael is an active member of the NRF Digital Council and the Global Retail Marketing Association.

Jeffrey Lack serves as Vice President, Enterprise Digital Marketing for Bridgestone Americas. In his role, Jeffrey leads digital marketing strategy development and management of the martech platform. His team is specifically responsible for developing the company’s web sites, managing integrated media programs, upgrading Bridgestone’s eCommerce platform, and analyzing the impact of the organization’s digital efforts – all designed to drive traffic to customers’ stores.

Prior to this role, Jeffrey served as VP, Marketing for Consumer Tire and VP, Marketing for Bridgestone Retail Operations. His contributions included developing an innovative, unified media planning process, creating the integrated content messaging platform, and enhancing digital marketing programs to drive higher conversion rates and grow store traffic. Under his leadership, major branded tire volume grew, improving revenue and profits.
Jeffrey joined Bridgestone in 2015 and has more than 20 years of experience in strategic marketing leadership, including 15 years in global marketing roles at Shell where he served as CMO for Jiffy Lube International.
Jeffrey earned a bachelor’s degree in history from the University of Michigan. He also earned an MBA in marketing from Indiana University, Kelley School of Business.