Retail Curated Journey
Closed captions in English, French, and German can be accessed in the video player.
Speakers
Global Director, Industry Strategy & Marketing - Retail, Travel & Consumer Goods , Adobe
VP of Digital, Bridgestone Americas
Session Materials
About the session
A global leader in tires and mobility solutions, Bridgestone is leveraging smart tire technology and advanced data analytics to improve the way people and goods move around the world. Hear how a global enterprise approached a multiyear digital transformation that has enabled teams across the company’s Americas business and around the world to become digitally agile. Learn the lessons of success that Bridgestone has brought into production and also some of the pitfalls to avoid. Jeffrey Lack, VP of Digital for Bridgestone Americas shares the Bridgestone story and what’s behind its cross-business, cross-border (CB2) program.
In this session, learn how:
Track: Analytics, Insights, and Activation, Personalization, Campaign Management, Content Creation
Industry Focus: Automotive, Commerce, Consumer Goods, Manufacturing, Retail, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Commerce Executive, Optimization Manager, UX/UI/Web Designer
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Publicis Sapient
By viewing this video, I agree the Adobe family of companies may share my contact information with Publicis Sapient for marketing purposes. For details see the privacy policy on Publicis Sapient’s sponsor page.