Build a Future-Proof Strategy for Data Management - S320
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Product Marketing, Audience Manager, Adobe
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Chief Data Analytics Officer, NRG
Session Materials
About the session
Marketers are constantly tasked to be one step ahead of a volatile industry. So get a step ahead as we discuss the impact that mobile ad ID and third-party cookie restrictions will have on marketing use cases. Acquire best practices for building unified and actionable customer profiles. And learn how to create customer experiences across all touchpoints.
In this session you will:
- Understand the current market forces driving change
- Learn how to adapt marketing use cases for future readiness
- Recognize the key tenants of data governance
Track: Analytics, Insights, and Activation, Adobe Experience Platform
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Audience Strategist, Channel Marketer, Commerce Marketer
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Claravine
How Under Armour created global marketing data integrity
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