Marketers are constantly tasked to be one step ahead of a volatile industry. So get a step ahead as we discuss the impact that mobile ad ID and third-party cookie restrictions will have on marketing use cases. Acquire best practices for building unified and actionable customer profiles. And learn how to create customer experiences across all touchpoints.
In this session you will:
Understand the current market forces driving change
Learn how to adapt marketing use cases for future readiness
Recognize the key tenants of data governance
Track: Analytics, Insights, and Activation, Adobe Experience Platform
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Audience Strategist, Channel Marketer, Commerce Marketer
Business Type: B2B, B2C
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