Build a Future-Proof Strategy for Data Management - S320

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About the session

Marketers are constantly tasked to be one step ahead of a volatile industry. So get a step ahead as we discuss the impact that mobile ad ID and third-party cookie restrictions will have on marketing use cases. Acquire best practices for building unified and actionable customer profiles. And learn how to create customer experiences across all touchpoints.

In this session you will:

  • Understand the current market forces driving change
  • Learn how to adapt marketing use cases for future readiness
  • Recognize the key tenants of data governance

Track: Analytics, Insights, and Activation, Adobe Experience Platform

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Audience Strategist, Channel Marketer, Commerce Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Claravine

How Under Armour created global marketing data integrity

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