Building a D2C Platform to Accelerate Growth - S859

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About the session

Learn how the first full-stack deployment of Adobe Experience Platform enabled the build of a D2C platform to transform customer experience for Signify’s Philips Hue. By owning the total customer experience, Signify can leverage its consumer data to deliver helpful and relevant personalization, improving the customer experience and accelerating growth.

In this session, learn:

  • How to build a multichannel D2C platform
  • How to accelerate delivery and value realization
  • Why an agile way of working is key to unlocking growth

Track: Adobe Experience Platform

Industry Focus: Commerce, Consumer Goods, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Channel Marketer

Business Type: B2C

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