Building a D2C Platform to Accelerate Growth - S859
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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AEP Regional Practice Lead, EMEA, Merkle
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VP of Digital Marketing, Signify
Session Materials
About the session
Learn how the first full-stack deployment of Adobe Experience Platform enabled the build of a D2C platform to transform customer experience for Signify’s Philips Hue. By owning the total customer experience, Signify can leverage its consumer data to deliver helpful and relevant personalization, improving the customer experience and accelerating growth.
In this session, learn:
- How to build a multichannel D2C platform
- How to accelerate delivery and value realization
- Why an agile way of working is key to unlocking growth
Track: Adobe Experience Platform
Industry Focus: Commerce, Consumer Goods, Retail
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Channel Marketer
Business Type: B2C
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