Learn how the first full-stack deployment of Adobe Experience Platform enabled the build of a D2C platform to transform customer experience for Signify’s Philips Hue. By owning the total customer experience, Signify can leverage its consumer data to deliver helpful and relevant personalization, improving the customer experience and accelerating growth.
In this session, learn:
- How to build a multichannel D2C platform
- How to accelerate delivery and value realization
- Why an agile way of working is key to unlocking growth