Changing Tomorrow’s Business Today - E281

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  • Steve Allison

    Steve Allison

    Audience & Data Technologies Evangelist, International Product Group at Adobe, Adobe

About the session

Hear about the most common use cases that benefit from game-changing Adobe Experience Platform. Discover how a modern CXM-focused data strategy allows data to flow from collection to activation, enabling the widest usage of people-based data that’s compliant with data governance. Understand the opportunities arising from creating actionable, real-time customer profiles, enriching data and deriving more insights through AI and machine learning, to enhance delivery and personalization of real-time experiences at the edge.

Track: Adobe Experience Platform

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience, Intermediate

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, IT Architect, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Web Marketer, Web Analyst, Operations/COO

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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