Connecting Search in a Walled Garden World - S415
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Director, Account Management Paid Search, Adobe
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Sr. Strategist, Digital Advertising & CRO, Global Marketing, Thermo Fisher Scientific
Session Materials
About the session
A growing desire for more transparency in paid search marketing is at an all-time high. Understand how to connect search with the rest of your paid advertising to improve ROI across campaigns. Learn how Adobe Sensei uses this data to build models on potential data points that improve spend across your keywords while targeting the goals and objectives you want.
Track: Analytics, Insights, and Activation, Campaign Management
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Channel Marketer, Web Marketer
Business Type: B2B, B2C
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