Connecting Search in a Walled Garden World - S415

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About the session

A growing desire for more transparency in paid search marketing is at an all-time high. Understand how to connect search with the rest of your paid advertising to improve ROI across campaigns. Learn how Adobe Sensei uses this data to build models on potential data points that improve spend across your keywords while targeting the goals and objectives you want.

Track: Analytics, Insights, and Activation, Campaign Management

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Channel Marketer, Web Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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