Create and Manage Personalized Next-Best Offers - E135

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About the session

Offer decisioning, built natively on Adobe Experience Platform, enables organizations to define and manage personalized next-best offers across customer interactions.

Get up to date on:

  • Market trends and the building blocks for centralizing and personalizing offers across all customer interactions
  • Creating and managing offers with a central offer library
  • Applying rules and constraints with the decisioning engine to determine the next-best offer based on the customer’s real-time profile

Track: Personalization, Campaign Management

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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