Create and Manage Personalized Next-Best Offers - S406
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Consultant, Technical Architect, Adobe
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Group Product Manager, Adobe Journey Optimizer, Adobe
Session Materials
About the session
Offer decisioning, built natively on Adobe Experience Platform, enables organizations to define and manage personalized next-best offers across customer interactions.
Get up to date on:
- Market trends and the building blocks for centralizing and personalizing offers across all customer interactions
- Creating and managing offers with a central offer library
- Applying rules and constraints with the decisioning engine to determine the next-best offer based on the customer’s real-time profile
Track: Personalization, Campaign Management
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager
Business Type: B2C
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Tools & resources
Customer Success Presented by Klaviyo
How Catbird used personalization to grow sales 60%
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