Create and Manage Personalized Next-Best Offers - S406

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About the session

Offer decisioning, built natively on Adobe Experience Platform, enables organizations to define and manage personalized next-best offers across customer interactions.

Get up to date on:

  • Market trends and the building blocks for centralizing and personalizing offers across all customer interactions
  • Creating and managing offers with a central offer library
  • Applying rules and constraints with the decisioning engine to determine the next-best offer based on the customer’s real-time profile

Track: Personalization, Campaign Management

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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