Create and Manage Personalized Next-Best Offers - S406
Closed captions in English, French, and German can be accessed in the video player.
Senior Consultant, Technical Architect, Adobe
Group Product Manager, Adobe Journey Optimizer, Adobe
About the session
Offer decisioning, built natively on Adobe Experience Platform, enables organizations to define and manage personalized next-best offers across customer interactions.
Get up to date on:
- Market trends and the building blocks for centralizing and personalizing offers across all customer interactions
- Creating and managing offers with a central offer library
- Applying rules and constraints with the decisioning engine to determine the next-best offer based on the customer’s real-time profile
Track: Personalization, Campaign Management
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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