Closed captions in English, French, and German can be accessed in the video player.
Senior Consultant, Technical Architect, Adobe
Group Product Manager, Adobe Journey Optimizer, Adobe
About the session
Offer decisioning, built natively on Adobe Experience Platform, enables organizations to define and manage personalized next-best offers across customer interactions.
Get up to date on:
Track: Personalization, Campaign Management
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe Experience Cloud
Adobe Experience Platform
Customer Success Presented by Klaviyo
Senior Consultant, Technical Architect
I am a Senior Technical Architect in Adobe Experience Cloud space specialising in Adobe Campaign and Adobe Experience Platform. Prior experiences include Designing and Implementing cross-channel Marketing and Reporting platforms for customers.
Group Product Manager, Adobe Journey Optimizer
Ram Parthasarathy is a principal product manager in Adobe's digital experience business unit based out of San Francisco, California.
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