Membership-driven organizations are struggling to reinvent themselves in the new digital world. They provide their members with many valuable products and benefits, but the process of selling and fulfillment is fragmented, leading to a decreasing member count and dilution of the value proposition. The need of the hour is to build a member engagement solution that defines the experience based on member preference and past activities. This transformation demands personalized, integrated content and commerce to deliver superior engagement and build long-term brand affinity. It also requires redefining business processes to build flexibility in the digital economy and holistic data and insights to drive continuous optimization. Hear how American Chemical Society delivered this transformation and accelerated member acquisition.
A nonprofit organization can transform its business with a focus on member experience
To plan and execute a meaningful digital transformation with a focus on tangible business outcomes
Adobe applications can create a futuristic member experience that accelerates change
Track: Digital Commerce
Industry Focus: Advertising/Publishing, Commerce, Education, Media & Entertainment
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Developer, IT Architect, IT Executive, Commerce Executive, Commerce Marketer, Operations/COO
Business Type: B2B, B2C
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