Creating an Empathy-Driven Member Experience With Magento - S718

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  • Janet Dade

    Janet Dade

    Senior Director of Society and Administrative Technology, American Chemical Society

  • Rakesh Prasad

    Rakesh Prasad

    VP, Digital Business, Innover Inc

About the session

Membership-driven organizations are struggling to reinvent themselves in the new digital world. They provide their members with many valuable products and benefits, but the process of selling and fulfillment is fragmented, leading to a decreasing member count and dilution of the value proposition. The need of the hour is to build a member engagement solution that defines the experience based on member preference and past activities. This transformation demands personalized, integrated content and commerce to deliver superior engagement and build long-term brand affinity. It also requires redefining business processes to build flexibility in the digital economy and holistic data and insights to drive continuous optimization. Hear how American Chemical Society delivered this transformation and accelerated member acquisition.

Learn how:

  • A nonprofit organization can transform its business with a focus on member experience
  • To plan and execute a meaningful digital transformation with a focus on tangible business outcomes
  • Adobe applications can create a futuristic member experience that accelerates change

Track: Digital Commerce

Industry Focus: Advertising/Publishing, Commerce, Education, Media & Entertainment

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Developer, IT Architect, IT Executive, Commerce Executive, Commerce Marketer, Operations/COO

Business Type: B2B, B2C

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