Welcome to the first installment of our Customer Journey Analytics trilogy. Our story begins with a problem that many analysts face today: too many data sources with too few connections. Discover how Customer Journey Analytics and Adobe Experience Platform open a new world of possibilities and let you combine several online and offline datasets into a single interface. We’ll show you every step you need to visualize the entire customer journey like never before.
In this session, learn how to:
- Connect data across datasets in Customer Journey Analytics
- Expose and configure connected data for reporting
- Define data view settings, dimensions, and metrics
- Analyze connected data in Customer Journey Analytics