Customer Journey Analytics I: Getting Started Connecting Datasets - E101
Closed captions in English, French, and German can be accessed in the video player.
About the session
Welcome to the first installment of our Customer Journey Analytics trilogy. Our story begins with a problem that many analysts face today: too many data sources with too few connections. Discover how Customer Journey Analytics and Adobe Experience Platform open a new world of possibilities and let you combine several online and offline datasets into a single interface. We’ll show you every step you need to visualize the entire customer journey like never before.
In this session, learn how to:
- Connect data across datasets in Customer Journey Analytics
- Expose and configure connected data for reporting
- Define data view settings, dimensions, and metrics
- Analyze connected data in Customer Journey Analytics
Track: Analytics, Insights, and Activation
Technical Level: Intermediate to Advanced
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst
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Tools & resources
Adobe AnalyticsLearn more
Adobe Experience PlatformLearn more
Customer Success Presented by Contentsquare
Creating a data-rich approach to digital problem solving