Customer Journey Analytics I: Getting Started Connecting Datasets - S304

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For session related Q&A OR to connect with the speakers, follow at: adobe.com/go/summit2021-S304

About the session

Welcome to the first installment of our Customer Journey Analytics trilogy. Our story begins with a problem that many analysts face today: too many data sources with too few connections. Discover how Customer Journey Analytics and Adobe Experience Platform open a new world of possibilities and let you combine several online and offline datasets into a single interface. We’ll show you every step you need to visualize the entire customer journey like never before.

In this session, learn how to:

  • Connect data across datasets in Customer Journey Analytics
  • Expose and configure connected data for reporting
  • Define data view settings, dimensions, and metrics
  • Analyze connected data in Customer Journey Analytics

Track: Analytics, Insights, and Activation

Technical Level: Intermediate to Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst

Business Type: SMB

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